SECTION ONE
READING COMPREHENSION: (7pts)
Read the passage carefully then do the activities.
Most companies all over the world work hard to promote their goods to sell them.
Political parties, cultural and religious associations also use advertising. In news papers
and magazines, many pages are filled with advertisement. There are also advertisements,
usually called commercials, on radio and television.
Advertisements in newspapers and magazines are expensive and only the largest
companies can afford them. Small companies such as travel agencies advertise in a few
lines only in small ads columns. Shops and business, and individuals wanting to buy or
sell second-hand household goods advertise in local papers.
The wealthiest companies buy advertising time on television. Some advertisements
are like brief episodes of a story.
1 -How many paragraphs are there in the above passage?
2 -Are these statements true, false or not mentioned?
a - Advertisement is used only by cultural associations.
b- Small companies cannot afford advertising in newspapers and magazines.
c- The cost of advertising time on television is $200.
3 What do the underlined words in the text refer to?
a- to promote their goods (§1)
b- can afford them (§2)
4 Answer the following questions according to the text.
a- why do companies refer to advertisements?
b- what means do companies generally use to promote their goods?
TEXT EXPLORATION .(8pt)
1- Match words and their definitions
words definitions
a-commercials 1-to have enough money for a specified purpose.
b-to afford 2-a printed publication usually issued daily or weekly.
c-newspaper 3-broadcast advertisements.
2-Find words in the text that are closest in meaning to the following:
World wide -firms -very short
1/2
3-Find words in the text that are opposite to the following:
Buy - a few – cheap
4-Add two more words to the list:
a- goods advertising ……………… ……………
b -internet TV …………….. ……………
5-Complete the following chart
Verb Adjective Noun
…………………. advertised ………………….
promote ………………. ………………
……………….. ……………….. product
5-Link the following pairs of sentences using the connectors in brackets. Make
necessary changes:
a- Companies use advertisements. They want to promote their goods. (so as to).
b- I bought the product. it was very expensive (which).
c- The product was expensive. It was not good (though).
SECTION TWOO:
WRITTEN EXPRESSION: (5pts)
Choose one of the following topics:
Topic 1
Do you buy a product according to its quality or price?
Topic2
Develop the following ideas to write a paragraph on advertisement
TV-newspapers-radio
Attract people-…………advertisements
Not always true -expensive -poor quality
People not satisfied………..complain.
2009 -12 – تنبيه :آخر أجل لإعادة الفرض الأول إلى المركز الجهوي : 20
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